Yidiaya has undertook the social responsibility positively since established to promote the progresses and harmony of society, sparing no efforts to takes part in education, poverty alleviation, sports, culture and other public welfare activities.Yidieya has cooperated with Alibaba on “Charity Goods Program” for a long time, which means every sold product will donate a certain amount to appointed charitable foundation to organize charities. Nowadays Yidieya actively engages in Orphan Protection aimed at protecting orphans ' healthy growth by providing them exclusive serious illness insurance which covers a range of 12 child common diseases such as malignant tumor (including leukaemia), kidney failure, fulminant hepatitis, vital organ transplantation. So far the amount of the donation is already over 50,000 RMB. Yidieya has always uphold the “human-centered ”management idea of internal employee care. There is a variety of caring methods, such as holidays’ welfare payments, bearing care, sickness condolatory, birthday celebration and etc,.