About Us > Structure
STRUCTURE
The top online cosmetics seller, Yidieya has gradually became an Internet company marked by dynamic growth using Internet innovative thinking since 2005.

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Our business model is anchored in a long term vision of becoming China’s largest Internet cosmetics channel operators that builds on common development with partners, well vivosphere and shared value chain. This model drives the success of cooperating with more cosmetics brands and ensures its promising future.
— Ye Wang, Business Founder
Shanghai Yidieya Cosmetics Corp. is a benchmark company in domestic cosmetics industry of Internet operation found in 2005, with an office area of 1,200 square meters and a warehouse of 800 square meters. As a modern enterprise involving R&D, sales, service and storage, Yidieya strives to become one of China’s largest Internet cosmetics channel operators, which annual sales amount has already reached 80 million.
A Unique Operating Model Anchored By Five Pillars
Decentralized Organization
Organic Growth
Vertical integration
Customization
Inheritance