STRUCTURE

The top online cosmetics seller, Yidieya has gradually became an Internet company marked by dynamic growth using Internet innovative thinking since 2005.

©YDY PHOTO

Our business model is anchored in a long term vision of becoming China’s largest Internet cosmetics channel operators that builds on common development with partners, well vivosphere and shared value chain. This model drives the success of cooperating with more cosmetics brands and ensures its promising future.

— Ye Wang, Business Founder

Shanghai Yidieya Cosmetics Corp. is a benchmark company in domestic cosmetics industry of Internet operation found in 2005, with an office area of 1,200 square meters and a warehouse of 800 square meters. As a modern enterprise involving R&D, sales, service and storage, Yidieya strives to become one of China’s largest Internet cosmetics channel operators, which annual sales amount has already reached 80 million.

A Unique Operating Model Anchored By Five Pillars

Decentralized Organization

Our structure and operating principles ensure that our service is both autonomous and responsive. This allows us to be extremely close to our customers, to ensure that rapid, effective and appropriate decisions can be made. This approach also sustains the motivation of our employees, encouraging them to show true entrepreneurial spirit.

Organic Growth

Yidieya places priority on organic growth and commits significant resources to develop its businesses, as well as to encourage and protect creativity, Our employees are key to this approach, making it essential to support their career growth and encourage them to excel.

Vertical integration

Vertical integration fosters excellence both upstream and downstream, allowing control over the every link in the value chain, from selecting brand and making out marketing plans to retailing and selling online.

Customization

We formulate most complete Internet selling plan according to the client’s brand needs, provide reliable quality and best service, while respecting the individual identities and autonomy of brands. That’s the basic reason why Yidieya can achieve a high ranking.

Inheritance

We pursue a long-term vision to preserve our distinctive and excellence during the development. Only being self-doubt can we continue to challenge and reinvent ourselves to ensure sustainable development of both business and employees.

Structure,上海依蝶雅化妆品股份有限公司,

Structure-上海依蝶雅化妆品股份有限公司

Structure,上海依蝶雅化妆品股份有限公司